Why are you launching your startup?

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I run a business that helps startups launch faster. I make tools for web developers. I run a smoothie shop that makes the best smoothies in town. I run an amazing web hosting company with the best rates in the industry.

These are all examples of what you do, but have you taken some time to think about why you do it? Why do you run your company? Heck why do you even get out of bed in the morning?

What I want to know is what do you believe? Why are you trying to start a company? (not just money, that will come later) Why do you care so much? Why should your company exist?

Next, why do your customers buy (or will buy) you product/service? What do they believe about you? Why do they believe in what you are doing?

My business partner Chris put me on to this video of Simon Sinek speaking about the why in our ourselves and our companies. Such good wisdom. It’s so easy for us to get caught up in the what/how, buy the why is so much more important as that is what really drives us and our customers.

I realized I was focusing to much on the how/what, and if I didn’t really nail down the why now I might end up building a company that I don’t not enjoy 8 months to a year from now. Also risking selling to customers based purely on facts and figures.

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